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Courtesy calls

 

In the context of credit management, a "courtesy call" typically refers to a proactive communication made by a creditor or a representative of a business to a customer or debtor.

 

The purpose of a courtesy call is to maintain a positive relationship, provide personalized assistance, and address any potential issues related to the customer's account or payment obligations. Courtesy calls are often made as a customer service gesture to ensure that both parties are on the same page and to potentially prevent future payment problems.

 
 
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Key points to consider regarding courtesy calls in credit management include:

 

Maintaining Customer Relationships.
Courtesy calls demonstrate a commitment to maintaining a good relationship with the customer. It shows that the business values the customer and is interested in their satisfaction.

 

Preventing Payment Issues.
By proactively reaching out to customers, businesses can identify potential payment challenges early on and work with customers to find solutions. This can help prevent late payments or defaults.

 

Personalized Communication.
Courtesy calls allow for personalized communication. Businesses can address the specific needs and concerns of the customer, which can lead to a better understanding of their circumstances.

 

Clarifying Terms and Expectations.
During a courtesy call, the business can clarify payment terms, due dates, and any misunderstandings the customer might have about their obligations.

 

Identifying Opportunities.
Courtesy calls also provide an opportunity to identify upselling or cross-selling opportunities. By engaging in a conversation with the customer, the business might uncover additional needs or products that the customer might be interested in.

 

Building Trust.
Effective communication and assistance through courtesy calls can contribute to building trust between the business and the customer. Trust is important for maintaining long-term business relationships.

 

Customer Feedback.
Courtesy calls can also serve as a platform for customers to provide feedback about the products, services, or overall experience with the business.

 

Record Keeping.
It's important to maintain records of courtesy calls, including the date, content of the conversation, and any actions discussed. This documentation can be valuable for future reference.

 

Frequency and Timing.
The frequency of courtesy calls may vary based on factors such as the nature of the business, the customer's payment history, and the specific industry. Businesses need to strike a balance between maintaining contact and avoiding becoming intrusive.

 

Professionalism.
Courtesy calls should always be conducted in a professional and courteous manner. The tone of the call should be friendly and helpful, while also addressing any concerns.

 
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Ian Knapton
UK Sales Director

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